Custom Online Financial Literacy, Job Readiness and Entrepreneurship Workshop made specifically for your college athletes, along with:
With student-athletes now being able to profit off of their own NIL, players are set to earn income from sponsors and advertisers. With a larger paycheck comes greater responsibility, and The CEO Program teaches the financial literacy basics needed.
The CEO Program teaches student athletes the entrepreneurial skills necessary to profit from their NIL. Our modules were created to provide skills like learning taxes, setting up an presence, and signing a contract to endorse products.
It has become more important than ever to provide tools to help student-athletes maintain compliance and learn money management skills. The CEO Program provides athletes with workshops, financial tools, and modules to help athletes discover how to manage time and money.
An NCAA survey found that 39% of women’s sports athletes and 42% of men’s sports athletes are looking for more resources on “navigating NIL opportunities.” About half of each group is looking for more help on how to do their taxes. The survey included results from more than 9,800 athletes from all divisions and was conducted in November and December of 2021. Read our deck about The CEO Program for College Athletes!
The NCAA’s NIL policy does not set specific standards for how schools should educate athletes — and how to manage earnings as a result. In fact, it has provided more detail about booster involvement than suggested financial literacy. There have been countless stories of college athletes signing things without actually understanding what they are signing. Learn how The CEO Program can bring financial literacy and entrepreneurship basics to your college athletes.
NIL stands for name, image, likeness. For years, the NCAA has used the name, image and likeness of college athletes to promote NCAA athletic programs and drive revenue. The NCAA’s interim NIL policy allows student-athletes to receive compensation for the use of their NIL.
Name, image and likeness (or NIL) are the three elements that make up “right of publicity”, a legal concept used to prevent or allow the use of an individual to promote a product or service. For example, if an athlete’s photograph is taken while wearing an athletic brand, and that brand uses the photo to promote their products without the athlete’s consent, that athlete could claim the brand is in violation of the right of publicity.