What We Teach
Financial Literacy
Financial Literacy
Financial Literacy
With student-athletes now being able to profit off of their own NIL, players are set to earn income from sponsors and advertisers. With a larger paycheck comes greater responsibility, and The CEO Program teaches the financial literacy basics needed.
Entrepreneurship
Financial Literacy
Financial Literacy
The CEO Program teaches student athletes the entrepreneurial skills necessary to profit from their NIL. Our modules were created to provide skills like learning taxes, setting up an presence, and signing a contract to endorse products.
Life Skills
Financial Literacy
Life Skills
It has become more important than ever to provide tools to help student-athletes maintain compliance and learn money management skills. The CEO Program provides athletes with workshops, financial tools, and modules to help athletes discover how to manage time and money.
LEARN FROM INDUSTRY LEADERS
The Carlyle Group - David Rubenstein
3x NBA Champion - Bill Cartwright
Former Girl Scouts CEO - Sylvia Acevedo
Major League Baseball Commissioner - Rob Manfred
Barstool Sports CEO - Erika Nardini
Former AT&T CEO - John Donovan
NYU Professor of Entrepreneurship - Jeffrey Carr
43rd Mayor of Miami - Francis Suarez
Billionaire Entrepreneur - John Catsimatidis
NFL Head Coach - Hue Jackson
American Entrepreneur and Author - Samantha Ettus
Vayner Media Executive Creative Director - David "Drock" Rock
Best Selling Author - Jay Samit
Canva and Apple Evangelist - Guy Kawasaki
Shark Tank Entrepreneur - Sabin Lomac
Imax CTO - Pablo Calamera
Former Craigslist CEO and Founder - Craig Newmark
About NIL
What Does NIL Stand For?
NIL stands for name, image, likeness. For years, the NCAA has used the name, image and likeness of college athletes to promote NCAA athletic programs and drive revenue. The NCAA’s interim NIL policy allows student-athletes to receive compensation for the use of their NIL. Check out how Florida is mandating college athletes take financial literacy, entrepreneurship and life skills' workshops related to NIL.
What Does NIL Mean?
Name, image and likeness (or NIL) are the three elements that make up “right of publicity”, a legal concept used to prevent or allow the use of an individual to promote a product or service. For example, if an athlete’s photograph is taken while wearing an athletic brand, and that brand uses the photo to promote their products without the athlete’s consent, that athlete could claim the brand is in violation of the right of publicity.
Our hearts are heavy from the horrific tragedy that took place at Michigan State University. As alumni of MSU, we are heart broken and are praying for the spartan community. Enough is enough, we need action for the future of our youth.